10X Capital Podcast
The 10X Capital podcast interviews the world's premier institutional investors to deliver insights on how they manage their capital. Interview topics include investment decision frameworks, capital allocation strategies, GP/LP relationships and many more.
E43: Sasha Pieterse (Alison) of Pretty Little Liars Reveals Her New Venture Backed Startup
Sasha Pieterse of Pretty Little Liars and now Co-Founder and CEO of Hippie Water, sits down with David Weisburd to discuss her journey from child actor to entrepreneur, her experiences working with renowned actors, and her new venture backed startup. They delve into the cannabis beverage market, Hippie Water's D2C strategy, and the importance of authentic representation.
Key Points
- Josh Joseph, a co-founder of Grassroots, joined Hippie Water to bring his extensive experience in the cannabis industry, including leading a significant $830 million exit in 2020.
- Hippie Water aims to capitalize on the growing trend of millennials and Gen Z seeking alcohol alternatives by offering a low-dose, hemp-derived, cannabis-infused sparkling beverage.
- Sasha Pieterse emphasizes the importance of resilience, understanding one's consumer, and hiring experts in their fields as key strategies for her success as both an actress and entrepreneur.
Chapters
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| 0:29 | |
| 2:45 | |
| 6:59 | |
| 9:37 | |
| 10:06 | |
| 12:00 | |
| 17:58 | |
| 20:37 | |
| 23:49 | |
| 27:36 | |
| 30:14 |
Transcript
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