10X Capital Podcast
The 10X Capital podcast interviews the world's premier institutional investors to deliver insights on how they manage their capital. Interview topics include investment decision frameworks, capital allocation strategies, GP/LP relationships and many more.
E81: Ryan Serhant: The #1 Sales Mistake You’re Making
Ryan Serhant is the Founder & CEO at SERHANT., a star in the Netflix show “Owning Manhattan” and Bravo show “Million Dollar Listing New York”, and a 3x bestselling author. In this episode, Ryan and David Weisburd discuss SERHANT.’s meteoric rise as a top real estate brokerage in New York City, Ryan’s unique approach to sales, sales training, and branding, and what it’s like for a founder scaling a business in hyper-growth.
Key Points
- Ryan Serhant emphasizes the importance of managing time effectively by viewing it as a valuable currency, which he refers to as the "thousand minute rule."
- Serhant discusses the significance of creating a strong, consistent personal and company brand, highlighting that reputation and attention are crucial for driving revenue, recruitment, and retention.
- He underscores the need for a robust company culture that supports and trains agents to build long-term deal flow and loyalty, ensuring they see more value in staying with the firm than leaving for short-term gains.
Chapters
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Transcript
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